Ad copy & creative for Facebook placement.
Ad copy & creative for Facebook carousel placement.
Design, Photography, Videography, Creative Marketing Services
Paid UGC CAMPAIGNS
for Aria Lattner
2021 - 2025
Project
Building on the success of organic UGC, I scaled Aria Lattner’s marketing by establishing a paid creator program to produce consistently high-performing ad content. By hiring, guiding, and overseeing a distributed network of professional creators, the resulting campaigns delivered a 2.0x increase in return on ad spend within six months.
Scope of Work
Onboarded and managed paid content creators, providing clear creative guidelines and feedback across scripts, concepts, and drafts. Owned final video editing, copywriting, and A/B testing—developing performance-driven hooks, narratives, and CTAs that emphasized comfort, versatility, and eco-conscious design.