I'm a marketing leader based in Austin, Texas, with roots in creative direction and design. For the better part of a decade I've helped build and grow DTC and e-commerce brands. I co-founded a women's fashion label that grew to $2M in revenue fully bootstrapped. I then joined a $10M home and lifestyle brand as its first senior marketing hire, where I built the marketing function from the ground up, and now run it as Director of Marketing.
I started out as a designer, so I've always seen brand and performance as two halves of the same job. I can shape a brand's voice, art direct a campaign, and make the creative myself—then dig into the numbers and follow them all the way back to revenue.
I've had the privilege of working with clients worldwide across arts and culture, hospitality, and consumer goods, and my work has been featured in places like The New York Times Style Magazine, Art in America, ARTnews, and Metrosource.
EDUCATION
2016 BFA Digital Art, Cornell University, Ithaca, NY
2016 BA Psychology, Cornell University, Ithaca, NY
AWARDS + HONORS
2016 Faculty Medal of Art, Cornell University
2016 Michael Rapuano Award for Design Excellence, Cornell University
2015 Grant Recipient, Cornell Public Service Center, Cornell University
2011 John M. and Smaragda Botsaris Merit Scholarship, Cornell University
SKILLS & PROGRAMS
Mastery of Adobe Illustrator, Photoshop, InDesign, Premiere, Lightroom, Canva, CapCut.
Expertise in Adobe AfterEffects, Media Encoder, Figma, CSS Styling.
Proficiency in HTML and Javascript.
PRESS
Klees, Dee. "A Movement in Time." AAP News 19, April 2016
Lopez, Victoria. "Cosmogenesis." Thread Magazine, May 2016
