I'm a marketing leader based in Austin, Texas, with roots in creative direction and design. For the better part of a decade I've helped build and grow DTC and e-commerce brands. I co-founded a women's fashion label that grew to $2M in revenue fully bootstrapped. I then joined a $10M home and lifestyle brand as its first senior marketing hire, where I built the marketing function from the ground up, and now run it as Director of Marketing.

I started out as a designer, so I've always seen brand and performance as two halves of the same job. I can shape a brand's voice, art direct a campaign, and make the creative myself—then dig into the numbers and follow them all the way back to revenue.

I've had the privilege of working with clients worldwide across arts and culture, hospitality, and consumer goods, and my work has been featured in places like The New York Times Style Magazine, Art in America, ARTnews, and Metrosource.

 

EDUCATION

2016   BFA Digital Art, Cornell University, Ithaca, NY

2016   BA Psychology, Cornell University, Ithaca, NY

AWARDS + HONORS

2016   Faculty Medal of Art, Cornell University

2016    Michael Rapuano Award for Design Excellence, Cornell University

2015   Grant Recipient, Cornell Public Service Center, Cornell University

2011   John M. and Smaragda Botsaris Merit Scholarship, Cornell University

SKILLS & PROGRAMS

Mastery of Adobe Illustrator, Photoshop, InDesign, Premiere, Lightroom, Canva, CapCut.

Expertise in Adobe AfterEffects, Media Encoder, Figma, CSS Styling.

Proficiency in HTML and Javascript.

PRESS

Klees, Dee. "A Movement in Time." AAP News 19, April 2016

Lopez, Victoria. "Cosmogenesis." Thread Magazine, May 2016