Ad copy & creative for Facebook placement.
Ad copy & creative for Facebook carousel placement.
Design, Photography, Videography, Creative Marketing Services
Paid UGC CAMPAIGNS
for Aria Lattner
2021 - 2025
Project
Building on the organic program, I established a paid creator program to produce consistently high-performing ad content at scale.
My Role
Hired, onboarded, and managed a distributed network of professional creators, with clear guidelines and feedback across scripts, concepts, and drafts. I owned final editing, copywriting, and A/B testing, developing performance-driven hooks, narratives, and CTAs.
Results
Delivered a 2.0x increase in return on ad spend within six months
Managed roster of 73 creators, creating a total of 134 assets
Managed $3k monthly creator budget and $27k monthly ad spend