Signature gift packaging design for sample apparel & jewelry shipments.
Hang tag design for apparel items.
Stone & care information cards for jewelry purchases.
Poly mailer packaging design for apparel-only shipments.
Design, Photography, Videography, Creative Marketing Services
Packaging Design
for Aria Lattner
2019 - 2020
Project
I led the 2019 launch of Aria Lattner's first apparel piece, the Aria Jumpsuit, which went viral across online fashion communities. I then redesigned the brand's retail packaging across apparel and jewelry into a cohesive luxury unboxing experience, with built-in referral and retention hooks.
My Role
Brand identity, packaging design, and all packaging copy across apparel and jewelry. I designed the inserts to lift perceived product value, and built the Instagram giveaway.
Results
Launched the brand's first apparel piece to viral reach across online fashion communities
Turned packaging into a growth loop, converting shipments into Instagram follows and repeat orders
Gained approximately +8k Instagram followers from packaging insert
Achieved 38% repeat purchase rate